SEO: Banner Ad Algorithm Update
So this morning Google made an announcement regarding yet another change to their algorithm which is in place to determine which position a website will place in the search engine results for a particular search term query. This time, it is the websites that contain a very high amount of advertising that will be penalised over the course of this weekend. This update has made quite a few people who work in the industry of SEO (search engine optimisation) feel very worried that they will lose clients due to position slips.
If you have a website that is crowded by banner ads then I would recommend that you remove some of these ASAP for purposes of penalty prevention. Websites that contain many adverts have never been attractive in terms of web design aesthetics anyway – I know I do not spend a lot of time on any site on which the actual content that I am looking for is hard to spot!